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Roko, Disrupting Kenya's Fashion Industry

(PS. This is a sponsored article)


Welcome back ladies and gents. This week, we're changing things up. Today's article will be about fashion.




Given the evolution of the internet, online retail stores have gained popularity over the years. Like all sublime things that have made major breaks on the internet, online retail stores have their advantages and disadvantages with the former outweighing the latter by far. One of the best perks that come with online retailing is the opportunity for anybody, whether a seller or a buyer, to make profits. So I did my research and found one particular platform for online retail sellers that stood out hence making the headline in today's post.




ROKO STORE


Founded in mid 2020, Roko Store is one of the newest clothing retail and thrift platforms. What makes Roko unique, however, is that it was mainly created for the ordinary sellers targeting buyers of thrift and mtumba clothes in Kenya. That's right. no need to go to crowded open-air spaces to buy second-hand clothes. You can now do it online for the same prices. Pretty cool, huh? So, before we look at how Roko Store works, let's have a look at how you can benefit from it.


Benefits of Using Roko Store


  • Profit by selling -- this platform is great for people who are already in the business of selling second-hand clothes or people who are new to this business and have clothes they want to sell. Basically, anybody can generate profits here.

  • Free registration -- Signing up as a seller is 100% free.

  • Super fast checkout -- completing a purchase at Roko is super fast with only a 10 seconds checkout.

  • Easy access of mtumbas ­­-- no need to section out an entire day of the week to shop for mtumbas. Roko makes it possible to get second hand clothes delivered to you anytime, any day.

  • Secure transaction and checkout -- Roko store has been designed to make the shopping experience safe for both the sellers and buyers. It works the same way as Instagram stores, the difference being that sellers cannot access the money until buyers go to the pickup point, confirm the item and become satisfied. After this, the buyers give the sellers an order code that is provided to their email, the seller does the same thing, and then the funds are released to the seller. This way, both buyers and sellers are protected.

  • Shop by style or category -- unlike most physical thrift stores in Kenya, Roko has categorized its items based on various styles like vintage, minimalist, Ankara etcetera and categories like jewelry, bottoms, tops etcetera to make buyers' experience simple and fast.

  • Variety -- the store provides many kinds of thrift items to choose from including clothes and jewelry that come in various sizes and colors.


How it Works


Thrift shopping has never been easier. Shopping on Roko involves:


For buyers

  1. Sign up/Log in as a user -- creating a user account allows you to complete the checkout process

  2. Browse the homepage -- shop for various items you can buy on the homepage

  3. Select an item -- Click on an item you want to buy.

  4. Subscribe to sellers' stores -- subscribed members get the advantage of being notified when new stock enters. Buyers can also like items they cannot afford and be notified when the sellers lower the items' prices.

  5. Checkout -- Checkout by clicking 'Buy Now' and entering your order details

  6. Confirmation -- get a confirmation email with your order code and delivery information.


For sellers

  1. Sign up as seller -- create an account as a seller as well as your own unique profile link that you can send to customers instead of sending multiple pictures to each client. This link comes in handy when sellers get multiple buyers paying for the same item.

  2. Choose a subscription ­­-- get one month free and choose a subscription plan

  3. Create a profile link ­­-- create a unique profile link that you can send to customers instead of sending multiple pictures to each client. This link comes in handy when sellers get multiple buyers paying for the same item.

  4. Add products to sell

  5. Start selling-- once buyers purchase your product you will get an email notification on complete paid orders together with the buyer's information you can use to call and confirm the delivery and pick up details.

  6. Deliver items -- deliver purchased goods on the agreed time and pickup point

  7. Get paid -- once the item has been delivered and confirmed by the buyer, get the order code from the buyer and then get your money released to your account. Sellers can easily withdraw funds from their accounts to their Mpesa.

  8. Dashboard -- visit your dashboard to track the progress of your items -- views, visits and bought items -- as well as records of your sales and customers.




Basically, the buying and selling processes here are pretty simple and relatively fast. Join Roko Store today to get your thrift clothes or become a seller.



That's all for today's article ladies and gents. Let us know your thoughts on Roko Store in the comments and forum. See you on the next one.



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